You can start by going through the aforementioned steps and ensuring they are implemented on your site. A simple way to do this is to utilize Wix SEO tools such as the SEO Wizard. This tool will give you personalized SEO recommendations according to the needs of your site. Of course, you can also implement each of the strategies independently. Being an authority on a given topic can also be achieved with some simple steps.

  • Specifically, I published an ultimate guide to mobile optimization.
  • Within that space, you can load a template, start writing, drop in the text from an existing post, or extract content from a URL.
  • If you see any issues listed, I recommend getting those fixed ASAP.
  • Hiring takes time, and the process varies from company to company.
  • Pages that best match a search query appear higher in results, driving more clicks.

To rank in Google today, you also need to add synonyms and other related keywords to your content. That’s why the content angle should be tightly matched with the topic. A topic may require the freshest view of said topic, while another may require a list of free online tools. The task here is to take top-ranking pages for your keyword and look for the dominating type of content among them. The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. So while there will be no harm in generating traffic with 0 business value from time to time, you may want to focus on optimizing content with a high business potential score.

How to Use PageSpeed Insights

SEO optimization

This will take you to a list of pages linking to your competitor’s broken page. Once your results have been generated, you’ll go to the “Position Changes” tab. You can then repeat this process for each of your competitors’ domains. And gather information about the pages that perform best in your industry.

SEO optimization

Start with Seed Keywords

SEO optimization

It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. You can then turn those generated topics into valuable content that not only satisfies your audience’s need for info, but boosts your rankings in the search results! So, if you’re searching for one of the best SEO management tools for content, look no further than FAQFox. Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results. For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important. A search engine results page or SERP is a page that shows up when a user enters a search query.

Generating keyword ideas from tools like Semrush and Google’s Keyword Planner can help you identify valuable terms that cater to your target audience. Where can you go to find the keywords that your audience is searching? Check out SERP features – specifically the ‘People Also Ask’ and ‘Related Searches’ features.

Which search results are “organic”?

This could lead to missing traffic due to content gaps, or draining resources by focusing on the wrong keywords. To create content that ranks well organically and drives visitors to SEO Anomaly your site, you need to understand the needs of your audience — the language they use and the type of content they seek. If rankings are on the rise for your target keywords, that’s another sign that you’re doing something right.

SE Ranking is actually a toolbox containing several different SEO AI tools. Those tools can help with content generation, SEO analysis, and even tracking AI Overviews in Google. It’s probably no surprise to see ChatGPT on this list — you likely already know it as the most ubiquitous AI platform out there. In the context of SEO, though, we’re specifically recommending it for helping with content research. Its best feature is  content summarization, which gives you quick synopses of longer pieces you don’t have time to read.

SEO optimization

Including your keywords in these areas is the most basic way to target your content to searchers. It’s not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can prevent you from ranking by other means. However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5. Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links.

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Generating around 53.3% of all website traffic, organic search has become a crucial part of online marketing.